It is few years in a row that Takeshi Kaneshiro is a spokesperson for CITIZEN. In 2012 CITIZEN invited him for the role again.
Source: citizenwatch.com.tw
It has been so that Takeshi Kaneshiro's appearance in the CITIZEN commercial made a great resonance in Asia and prompted Takeshi Kaneshiro to become the spokesman for China, Hong Kong, Macao, Taiwan, Singapore, Malaysia and Japan. This looks like a real team work.
While filming Takeshi Kaneshiro wore two types of watches: BY0074-50E and CA0341-52E.
Source: ambassador.citizenwatch.com.tw
You can watch the TV CM here thankfully to CITIZEN886