Shanghai, November 21, 2011
DDB Shanghai launched Lipton China's "Golden Ratio" campaign
The company has been helping Lipton to become the world’s tea expert. The recent "Golden Ratio" campaign reveals story of the tea product simply and fascinating.
This time they aimed at leverage Lipton’s tea credential to build its milk tea business so they could differentiate in the me-too category. The idea is how to give the product story in an unique and impressive way that’s never-before-seen by the consumers.


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