Takeshi Kaneshiro as the new image Citizen spokesperson for "innovative thinking"
August 1, 2010, CITIZEN (China) Co., Ltd. named Mr. Jin Chengwu,
international star, as its latest spokesperson. Meanwhile, the Citizen has
announced "great innovations and a strong will power" as the theme of the
new advertising image. It is reported that China, Hong Kong, Macau,
Taiwan, Singapore and Malaysia will be synchronized to promote the latest
Citizen advertising image.
Picture source: citizen.com.cn
As outlined in the latest advertising theme, Citizen has the innovative
spirit: from research and development of light wave technology to
launching the first family of super-titanium watch Citizen made many
industry-leading innovations. To allow the public to better comprehend the
inner spirit of its brand- the wisdom, passion and strong willpower -
Takeshi Kaneshiro has launched a new advertising image to let those
creative with unique perspective and always ahead of the time perceive
the full Citizen's "innovative thinking."
Commenting on the collaboration with Takeshi Kaneshiro, the Citizen
representative said: As a star with international influence, Mr. Jin
Chengwu, whether in China, Hong Kong and Taiwan or Singapore, Malaysia, enjoys great popularity; his mature, wise and strong-willed personal image and the Citizen continuing commitment to innovation and product development coincide with the brand spirit, making him the best
interpretation of Citizen "Creative Thinking" brand philosophy.
With Takeshi Kaneshiro and a high degree of understanding between the
Citizen brand, this group of photographers from the world-renowned ad film progressed very well. Exploiting the "great innovations, coming from a strong will power” idea, they showed the public Takeshi Kaneshiro
Citizen's new image: in an atmosphere full of metal texture, Takeshi
Kaneshiro looks placed in the future world, it’s a perfect interpretation
of the wisdom, passion and strong willpower of personal image in order to
effectively deliver the Citizen "innovative thinking" brand philosophy.
It is understood that Takeshi Kaneshiro in commercials wears two watches: Citizen flying Eagle series and BY0020-59E Super Citizen Titanium Series CA0021-53E. Both Citizen watches embody innovation and technology: the use of optical kinetic energy of radio technology to achieve a near perfect watch to time the automatic management; "super titanium" is to make a lighter wear, while the effective prevention of metal allergies allows consumers to fully experience the convenience brought by innovation and technology. Citizen hopes that with Takeshi Kaneshiro as a spokesperson advertising the brand-new image, "innovative thinking" in the brand concept will enjoy popular support.
