STRIKE while the iron is hot, they say. With
heart-throb Takeshi Kaneshiro fresh from his success playing Zhuge Liang – the
wise premier and adviser of General Liu Bei in John Woo’s historic war epic Red
Cliff – Emporio Armani snapped up the star in July to be the label’s new face.
Headlining Emporio Armani’s 2008 autumn and
winter marketing campaign, Kaneshiro is the first Asian model to front a
campaign for the Italian label, joining the likes of other celebrities such as
football stars David Beckham and Kaka, and actor Josh Hartnett. Kaneshiro’s
first prominent modeling contract was with Prada a decade ago.
This gives French cosmetic brand Biotherm Homme
all the more reason to be convinced that they have made the right choice. The
image of someone who is famous, healthy and positive, Kaneshiro is seen as the
perfect interpretation of the brand as he is “natural, modern, confident and
He speaks about his involvement with Biotherm
Biotherm Homme is your
first attempt at being a spokesperson for a men’s skincare range and your first
endorsement ever. How long have you been the face of Biotherm Homme?